This is the first site I ever made. It was inspired through my studies in my BSc psychology, which applied a scientific approach to study the mind, employing statistics and a variety of research methods. My initial goal was to distribute psychology experiments in a gamified form, but then later I started to create personality tests - some popular psychological ones, including the Big 5 Personality Test, and the Dark Triad Personality Test. My goal with this is now to create more personality tests and games.
The software Subliminator was taken from the psychological literature, particularly of the Priming Effect. The most cited research on this was where researchers primed people with 'old' related words, and they found that on average, those people walked slower down a hallway. I was always aware of the power of the mind after reading a lot of self-help books in the past and applying them, and I am a great proponent of positive psychology.